Kestrel GTM provides fractional GTM leadership for early-stage startups that need senior sales and GTM expertise before they can justify a full-time hire.
We work directly with founders on the decisions that matter most in the first 12–18 months: positioning, pipeline strategy, sales process, and the systems to scale it — typically for 10–15 hours a week, embedded like a member of the team.
Katie Hendricks
Founder, Fractional GTM Leadership
Based in Kitchener, Ontario, Katie founded Kestrel GTM to give early-stage founders direct access to senior GTM thinking — without asking them to make a full-time hire before they're ready for one.
We work inside your business, in your tools, alongside your team — not from the outside looking in.
Direct access to the person doing the work. No account managers, no handoffs.
10–15 hours a week — enough to build real momentum, without the cost or commitment of a full-time hire.